GeekMyTree: The Rise and Fall of a Christmas Lighting Innovator
The Rise of GeekMyTree: A Christmas Lighting Sensation GeekMyTree, once a shining star in the Christmas lighting world, made waves with its high-tech tree stands and lighting systems. Its founders’ appearance on “Shark Tank” and Kevin O’Leary’s $225,000 investment fueled its rise to prominence. The Epic Fall: Challenges and Complacency However, GeekMyTree’s success was short-lived. Increased competition and rumors of patent violations took a toll. Complacency set in, leading to a failure to adapt to a changing market....